Privacy Policy
Your Data.
Handled With Care.
How OceanPro Industries Ltd t/a ProFish — and Captain's Choice — collects, uses, shares, and protects the personal information you give us when you shop, browse, or reach out.
Effective · January 2026
01 · Section
Changes to Our Policy
The practices and policies contained in this Policy are subject to change and may be modified by ProFish at any time. Any such material changes will be communicated through the Site and will be applied only to information collected on a go-forward basis. For this reason, ProFish encourages you to review this Policy each time you visit the Site. The terms in this Policy replace all previous notices or statements with respect to the same subject matter.
02 · Section
Our Commitment to Your Privacy and Security
This Privacy Policy applies to customer data collected and used by OceanPro Industries Ltd t/a ProFish and Captain’s Choice, its affiliates, and certain of our service providers.
By accessing our websites, any related subdomains, microsites, or the mobile website (collectively “the Site”), and by shopping and purchasing products from ProFish, you agree to the terms of this Policy and grant express consent to the collection and use of your personal information for normal business communications.
03 · Section
Types of Information We Collect
Your privacy is important to us. ProFish respects our customers and understands their concerns about the use and security of personal information. We may collect the following types of information:
- Your name, home address, email address, and telephone or mobile phone number.
- Geographic location and other demographic information.
- Mobile device information, site traffic information, and app usage.
- Current and historical purchase and order information.
- Referral and exit traffic — what site you came from, or visit when you leave us.
- Audio and visual information where applicable.
Credit card information is never stored by ProFish. Payment data is handled entirely by our processor (authorize.net) and does not touch our site or database.
04 · Section
How ProFish Collects Your Information
We receive information from and about you in a variety of ways, for example, when you:
- Make a purchase of product or gift cards via telephone, mail, online, or in our retail stores.
- Seek a refund or replacement.
- Set up a personalized profish.com account.
- Sign up to receive promotional emails or text messages.
- Correspond with our Customer Service department.
- Access our social media pages, or click on sponsored links or third-party advertisements.
We may also receive information about you from public sources or third parties — for example, to enhance our existing customer information, from social media platforms and business partners, including online advertisers and co-sponsors. We gather information about gift recipients for whom you place an order.
06 · Section
How We Use Your Information
We use your information to:
- Process purchase or refund transactions.
- Improve our marketing and promotional efforts.
- Statistically analyze site usage and improve our content and product offerings.
- Customize Site content, layout, and services.
- Evaluate your personal interactions with us and enhance your shopping experience.
- Communicate with you, diagnose server problems, and manage the Site.
- Maintain security.
When We Share With Third Parties
We may share personally identifiable information with unaffiliated third parties when: (1) you request or authorize it, (2) the information helps complete a transaction for you, (3) it is required to comply with law, regulations, court orders or subpoenas, or to enforce our Terms of Use, (4) it is part of the purchase, transfer, or sale of services or assets, (5) it is provided to our agents, outside vendors, or service providers to perform functions on our behalf, (6) third parties provide goods or services we believe may interest you, or (7) the information is provided to such third parties as otherwise described in this Policy.
By supplying your postal address or phone number — wired or wireless, listed on the Do-Not-Call Registry or not — you consent to being contacted by ProFish (and/or its designated agents) for any purpose, including sales, marketing, and promotional offers. You may be contacted by any means, including autodialed or prerecorded voice calls and text messages. You acknowledge that you may incur, and are solely responsible for, charges related to these incoming calls or messages.
Your consent to receive such communications is not a condition of purchasing any property, goods, or services from ProFish. To change your contact preferences, log in to your account or contact us.
07 · Section
Security & Storage
Our website is hosted by HostGator. We do not store any credit card information on any part of our site. We are committed to preventing unauthorized access to the personal information you provide, and we maintain procedures and technology designed for this purpose.
- Access to your information is controlled by strict physical, electronic, and managerial procedures.
- Safeguards scale to the sensitivity of the information collected and stored.
- Technology is updated and tested regularly to improve the protection of customer information.
- We authorize only specific data uses by outside vendors serving relevant advertising on our behalf. This information is anonymized — no personal identifying information is transferred from ProFish.
- Outside companies and independent contractors must restrict the use of customer information to the purposes we specify, implement and maintain security procedures, and notify us promptly of any data breach.
You play a significant role in protecting your information. After registering, you are responsible for protecting the security of your user name and password, and for any transaction made using them. Because of the open nature of the Internet, we cannot guarantee that any personal information transmitted to or from ProFish will be free from unauthorized access or disclosure.
Privacy policies of advertisers or promotional services appearing at our Site may differ from ours — please read them before responding to the offer. As set forth in our Terms of Use, we disclaim any liability for unauthorized access to, disclosure or damage to, interception of, theft, or loss of any data communications and/or personal information.
08 · Section
Data Retention
Because ProFish is a purveyor of perishable food products, we must retain data on sales transactions for an extended period of time in order to facilitate any claims or recalls. If you refuse to provide your data to facilitate a transaction, we reserve the right to refuse and reject any attempt to make a purchase.
09 · Section
Children Under 13
We do not knowingly collect or use personal information from children under 13 without verifiable consent from their parents. We cannot distinguish the age of individuals who access our website, so we apply the same Policy to individuals of all ages. If a child has provided us with personal information without parental consent, the parent or guardian should contact us to remove the information and opt out of promotional opportunities.
For more information about the Children\u2019s Online Privacy Protection Act (COPPA), visit the FTC website: ftc.gov.
10 · Section
Your Rights
You have the right to:
- Request information about the data we collect.
- Object to any processing of your data beyond what’s needed to facilitate a purchase, refund, or product recall.
- Object to the use of your information in our direct marketing efforts.
- Correct or update your information.
- Withdraw consent where your information is held by virtue of consent.
- Request that your information not be sold.
Contact
How to Contact Us
To update your information, exercise any right described above, or ask a question about this Policy, reach out:
- Phone1-800-967-9726
- Emailinfo@profish.com
- MailProFish — Customer Service, 1900 Fenwick Street NE, Washington DC 20002














