Know Exactly
Where It Comes From
FishPrint traceability. In-house DNA testing. Carbon energy ratings. Technology no other seafood company in the country can match.
Trace the numbers
Live Trace
Trace A Fish. Right Now.
Pick any product below. See where it came from, who caught it, when it was DNA-verified, and how it stayed cold on the way to you.
Sample Lot
SKU — · Oncorhynchus tshawytscha
ora-king-scale-and-gut
Marlborough Sounds, NZ
Source
New Zealand King Salmon · Clay Point Site
Marlborough Sounds, New Zealand
Method
Marine Net Pens
Double-nets, deep-water low-density
Harvested
April 15, 2026
NZKS-CP-42
DNA Verified
Apr 18, 2026, 1:40 PM UTC
ProFish In-House · InstantLabs
Catch Location
Cold Chain
29–31°F
0 deviations across 72 hr air + ground transit.
Certifications
- Good Alternative · Seafood Watch
- BAP 4-Star
Innovation
Know Exactly Where Your Seafood Comes From
Our FishPrint traceability system tracks every product from plate to fisherman. Scan a QR code to see sustainability ratings, nutritional info, DNA test results, and the exact catch or farm location on a map. First of its kind in the industry.
Transparency
The First Company in the US to Combat Seafood Fraud
We partnered with InstantLabs to bring DNA testing in-house — the first seafood company in America to do so. Every product is verified for species authenticity with near-immediate identification. No mislabeling. No guesswork.
Sustainability
A Carbon Energy Rating for Every Species We Sell
Our proprietary Carbon FishPrint rates every species on fishing method, distance from shore, feed conversion, farm energy use, delivery method, refrigerant impact, freight efficiency, and processing. The first carbon energy rating system in seafood.
Verified By
Questions, answered
What Buyers Ask Before They Order
What does FishPrint actually trace?
Every FishPrint record ties a product back to its vessel or farm, catch or harvest date, gear or farming method, lat/lon coordinates, DNA verification timestamp, and cold-chain log. Scan the QR code on any ProFish box or see the record in your account dashboard.How current is the data on my shipment?
Catch and handling events are logged within hours of occurring. Cold-chain telemetry updates continuously from dock to delivery — the record you pull up on receipt is the live record, not an end-of-month report.What happens if a species can't be verified?
A product with a failed DNA check never ships. If a verification is inconclusive after a shipment has left, we notify you, pull the lot, and replace or credit — no restocking fees, no paperwork. Mislabeling is the reason this system exists.Can I request an ad-hoc DNA test on my order?
Yes. Wholesale and retail customers can request a supplemental DNA test on any species at any time. In-house turnaround is under 48 hours and results attach to that order’s FishPrint record.Do you share trace data with chefs' menus or retail packaging?
We provide chef-ready catch data (species, origin, method) that can be printed on menus or QR-linked for diners. For retail, the FishPrint QR code on each package opens the full record on any phone.
